"I wrote not long ago that with today’s consumer high-def projectors, it is perfectly possible to rent a space and start a repertory theater, assuming you legally obtain the performance rights. Most distributors are happy to work with you—they like more venues. People have written me they run such cinema rooms in their towns or on their campuses. But why, you might ask, would audiences buy a ticket to see a movie they might be able to watch at home on TV? The best reason is a shared common interest. A movie is better with an audience, the ritual is more satisfying, and as new patterns of On Demand form, such venues might get movies before they’re available everywhere. They would be another tier in the distribution sequence."
